PESTEC

External Factors - PESTEC


Political factors – may include Laws, Regulations and Rules
Examples include smoking ban effecting business in bars and pubs

Economic – Inflation and Interest Rates
Examples include increasing prices for airline tickets i.e. BA Aeroplane tickets

Social – may include Grey Pound (the aging population)
Examples may include products made for older people

Technological – may include Automation or e-Commerce
Examples may include online buying or production of cars

Environmental - may include Green Issues
Examples may include the problem with old refrigerators having CFC gases in them

Competitive – Price Wars and Imitations
Examples include Asda decreasing their prices and then the other big supermarkets will have to decrease them too



By Lenzie Academy Int 2 BM Pupils